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MassMutual financial professional.

David Grodinemail

Grodin Financial Services

14515 Catalina St.
San Leandro, CA 94577

  • Professional Story


    David was born and raised in San Leandro and is a graduate of San Leandro High School. David received his bachelor’s degree in Accounting and then his Masters Degree in Finance in 1998 from California State University East Bay. After getting his MBA, David worked 11 years in corporate finance before stepping into the family business in 2007, Grodin Financial & Insurance Services, and working on the personal finances of individuals and small businesses. David has owned several small businesses in the past. That experience gives him an unbeatable combination of real-world experience and the more disciplined learning of a Masters program.

    David holds his life insurance license, FINRA Series 66 and Series 7 registrations. He also holds the industry designations of Certified Family Business Specialist (CFBS) and Certified Long Term Care Specialist (CLTC).

    David recently obtained the RICP designation – (Retirement Income Certified Professional).  This designation makes him an expert in retirement income planning.



    David is passionate about being available to his clients. His motto has always been that if he is in the office and not in a meeting with a client, he is available to talk to them. He follows up with his clients when questions arise, often very quickly.

    David prides himself on being able to answer most questions about financial matters even if that is an area that he cannot help a client with. Of course, he frequently refers his clients to others that handle the matters that he does not, like taxes and trusts.

    Education is vitally important in this business and that is why David takes advantage of many different educational programs each year and reads business publications constantly so he can be a resource to his clients.


    David works with individuals to create a real retirement plan that can lead up to as many as 11 streams of income at retirement. He creates the plan by making sure his clients maximize their protection, save the right amount of money in the right places and then grow their money in a strategic but moderate way.  David is an expert in retirement income planning and has helped 100’s of clients move from the accumulation phase (working) to the distribution phase (retirement).  He understands all of the distribution strategies and applies the right one for each client.  David works with businesses in the areas of deferred compensation, executive bonus plans and building wealth outside of the business as well as tax reduction strategies. David also brings his specialty of working with family owned or closely held businesses in the areas of buy/sell agreement planning and succession planning (passing the business to the next generation while minimizing estate taxes).


    David is an active member of the San Leandro Chamber of Commerce and sits on the board as the past Chair of the Board. He was Chairman of the Board for 2013 and 2014. David is also part of NAIFA (National Association of Insurance and Financial Advisors). He is a member of the Agents Association with MassMutal Financial Group. He is a founding member of the Best of the Bay Business Networking International Group, located in Oakland, CA. He is a lifetime member of the National Eagle Scout  Association.


    On the personal side, David lives in San Leandro with his two dogs a Corgie, Chester and Labradoodle, Belle.   He was widowed in 2017 when his wife of 17 years passed away after a long battle with cancer.  David keeps active with frequent dog walks and working out with a personal trainer.  He is super proud of his wine cellar and enjoys wine tasting to keep it stocked.  He has an outdoor wood fired pizza oven, where he is passionate about creating the best pizza.   He enjoys seeking out small wineries and sharing his finds with friends. David enjoys cooking and entertaining friends.

    David attributes his success in the financial services business to Mary Grodin, his mother. She asked and asked for him to get into the family business and she had the perfect setup ready to go. Her knowledge was key in teaching David what he needed to know about the business.

    David Grodin is a Registered representative of and offers securities, investment advisory and financial planning services through MML Investors Services, LLC., member SIPC, (3003 Oak Road, Suite 250, Walnut Creek, CA 94597, Phone: 925-979-2300). Grodin Financial & Insurance Services is not a subsidiary or affiliate of MML Investors Services, LLC or its affiliated companies.

    Check the background of this investment professional on FINRA’s BrokerCheck.

  • Languages:
    • English

  • Specialties:
    • Insurance Strategies
    • Investment Strategies

Check the background of this investment professional on FINRA's BrokerCheck

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