As a Managing Director at Baystate Financial, John “Jeb” Brady is responsible for helping advisors reach their maximum potential through leadership, coaching, and strategic guidance. Based in Baystate’s Wellesley office, Jeb focuses on supporting advisor growth at every stage of their career by delivering thoughtful development strategies and hands-on mentorship.

Before joining Baystate Financial, Jeb spent 15 years at Guardian, where he built a strong reputation for advisor development and leadership, working closely with advisors to strengthen their practices and achieve long-term success.

Jeb brings over 20 years of industry experience, beginning his career in the financial services industry with a focus on advisor growth, leadership, and strategic development.

He holds degrees in Marketing and Mathematics from Fairfield University and maintains his life and health insurance licenses, and series 7, 63, 65, and 24 securities registrations, providing him with a strong analytical foundation and the regulatory expertise needed to support advisors at a high level.

Outside of the office, Jeb lives with his wife Heather, whom he has been with since junior year of high school, and their three sons-Will (15), Luke (12), and Nolan (8). An active member of his community, Jeb spends much of his free time coaching youth basketball and baseball, a role he is just as passionate about as helping advisors grow and succeed.