Since 1990, Matt Henderson has devoted his career to the Life and Disability Income Insurance sector, working with esteemed organizations such as Massachusetts Mutual Life Insurance Company (MassMutual) and other leading firms.

His passion for the industry was ignited early on when a young cousin, also one of his first clients, tragically passed away in his sleep. Delivering the Life Insurance check to the cousin’s widow—a moment that allowed her to pay off their house and truck—revealed to Matt the profound impact of his profession. This experience deeply influenced him, fueling his commitment to protect as many families and businesses as possible.

Matt measures success by the security he provides to the beneficiaries of the families and businesses he serves. His efforts have led to the successful implementation of over $3.2 billion in life insurance solutions as of March 2024. He believes that life insurance is a testament to love and responsibility towards others.

Working with family-owned businesses holds a special place in Matt’s heart due to the shared experiences and the intricate challenges they face, including structural, financial, and emotional dynamics. His expertise in these areas has helped him build strong relationships with leading wealth advisors, banks, accountants, attorneys, and trust companies that recognize his subject matter experience making him a highly referred and respected professional in his field.

A pivotal moment in Matt’s life came in 2000 when he met his biological father, Jerry Roby, for the first time. This meeting was transformative, inspiring him to broaden his company’s reach to Newport Beach, CA, while maintaining its foundational office in Tulsa, OK.

Now, Matt cherishes his role as “PaPa” to his beloved grandchildren, drawing immense joy from his family life. His son, Kelly, has achieved notable success as a two-time All-American collegiate wrestler and currently runs a successful health and fitness business with his wife, Brooke.

The core philosophy of Matt’s company is centered around a steadfast commitment to superior client service, a principle succinctly captured by the firm’s motto: “Secure Your Dreams for LIFE.” This commitment reflects Matt’s dedication to ensuring the well-being and future prosperity of his clients and their families.